Update (12/17/2014)
One Step for RED program has successfully ended last weekending December 7, 2014.
Results
My Contribution
Yeah that feels great. :) In the coming year, with the launch of our companies' Towards Wellbeing program, I hope a similar concept program will be implemented.
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What's a perfect implementation which will merge a
fitness/well being program and a
donation/fund raising program?
It's a question which remained on my mind after our company presentation about
But on October 10, 2014, few days after the presentation, I happened to read about this program made possible by partnership from Nike, Bank of America and RED, titled
One Step for RED.
Overview
"Every day, 650 babies are born with HIV. Soon, that number could be near zero. Bank of America and (RED) have teamed up to bring us one step closer to ending AIDS.
Together, we can raise money to provide lifesaving medication that can help an HIV-positive expectant mother from passing the virus on to her babies.
You can help be a part of the journey by turning your miles (RED). So lace up, and get running."
Who can participate in the program?
Anyone who monitors their distance ran/jogged and even walked using Nike+.
How to participate?
Download Nike+ app.
Pledge (this will tag your next mileages as RED) via
http://www.nike.com/us/en_us/c/justdoit/one-step-4-red.
That's it! Rack up the miles!!!
What's in it for me?
Already a runner : the feeling of fulfillment that while doing your training and participating in events, you're also helping at the same time.
Just starting to run? Great, towards your goal of being fit, you will also be able to help.
For the beneficiaries : the miles logged will have equivalent dollar amount, and upon reaching weekly goal, certain amount will be donated. These monetary amounts will be donated by Bank of America.
Donation and Weekly Goals
1 mile = $0.40 ( which is equal to a daily dosage of medication)
We will have Weekly Goal mileage and equivalent donation.
If the Goal is reached, the Donation Goal will be donated by Bank of America.
When will this last?
This program started October 12.
As of the time of writing, we are currently on Week 4... less than 5 weeks to go!
The weekly goal gets higher and higher and we need all the help we can get!
Current Status for the Week
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| 200,000 Miles is the goal this Week 4... I really hope for it be reached! |
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| Really glad my runs reached this amount... Won't be able to donate this much from my own pocket :P |
Conclusion
I really like this program. My initial impression was, wow that was smart!
It was a win-win situation for all involved. It also utilizes modern technology, our gadgets and apps.
I'm really inspired with this program and I hope it can be applied to our companies'
Towards Well Being program and WAVE advocacy initiatives.
View Status - https://www.nike.com/cdp/justdoit/onestep4red/leaderboard/
Bank of America Article - http://newsroom.bankofamerica.com/press-releases/corporate-philanthropy/red-and-bank-america-challenge-global-fitness-community-go-dis
RED.org - http://www.red.org/en/
Nike+ Running App - http://www.nike.com/us/en_us/c/running/nikeplus/gps-app
I've created a widget on the right side to the One Step for RED sign up page...
You can also use the Strava Widget to follow me on Strava site if you use that running app.
Bank of America Article - http://newsroom.bankofamerica.com/press-releases/corporate-philanthropy/red-and-bank-america-challenge-global-fitness-community-go-dis
RED.org - http://www.red.org/en/
Nike+ Running App - http://www.nike.com/us/en_us/c/running/nikeplus/gps-app
I've created a widget on the right side to the One Step for RED sign up page...
You can also use the Strava Widget to follow me on Strava site if you use that running app.
